The schedules have been created, the employers invited, and the marketing to candidates has begun. Your fair might be a week or two away, and you're anxious to make sure everything's running as it should... here's what you should be checking!
For a video walkthrough, click here.
Employers and recruiters are invited to our platform when schedules are created. They must come on and create an account for themselves in order to access and modify their schedules, invite teammates to new schedules, and view candidate reservations.
Assigned Recruiters who haven't joined
You may want to check in to make sure the Assigned Recruiters have all created their profiles, and send reminders to any that have not. You can do this easily from your Fair Dashboard, by navigating to the Appointments tab, clicking Manage Appointments and Schedules, and then using the Filter List option to select 'Assigned Recruiter Not Joined'. All the schedules for which the Assigned Recruiter has not yet joined the platform will show on the page, and you can simply click Email Assigned Recruiters on the top right to copy their email addresses and send an email reminder. Click here for an email template you can use!
Even when all the schedules are correctly configured, and the recruiters have joined, a fair would be nothing without the participation of its candidates. Just as would be the case in an in-person fair, candidates are encouraged to go into the app in advance of the fair to view employers, complete research, and book their meetings.
The Analytics tab on your Fair Dashboard provides a range of different statistics about candidate activity on the app, including how many users have been on the app per day, how many companies they are viewing, how many companies they are favoriting, as well as which companies are receiving more candidate attention than others. As you scroll down, you will also be able to see statistics on bookings made by candidates to meet with employers, which is explained in more detail in the next section.
You can also look at the pipeline of candidate retention by comparing the number of unique users in the app (Analytics tab), with the number of candidates that have made profiles in the app (Appointments tab >> Candidates list), and then with the number of unique candidates that have actually booked meetings (bottom section on the Analytics tab).
Candidates without Resumes/CVs
Importantly, you may want to check on the number of candidates that haven't uploaded a resume/CV to their profile. Although having one isn't a requirement for candidates to book meetings with employers, it is highly recommended. You can do this by going to your Manage Appointments & Schedules tab, selecting the Candidates tab, and then using the filter icon to select No Resume/CV. To email all these candidates in one go, simply click Email Candidates from the top right, and copy/paste them into your email client.
Appointments and Schedules
Candidate activity in the lead-up to the fair is of course welcomed but becomes even more important once the scheduling window for your fair opens. This is when candidates are able to start booking appointments on the employers' schedules.
You can get an overview of this by clicking on the Appointments tab, which will show you the current total number of appointments at the fair, as well as a breakdown of "Appointments By Employer" in the table beneath it. This is especially useful in helping you know where to focus your marketing efforts, as well as in advising your employers on the most efficient strategies.
Full Schedules and Empty Schedules
If a popular employer has filled up all of their appointment time slots on a single schedule, you may consider asking them if they wish to add another recruiter, to give more candidates the opportunity to interact with them. In contrast, if an employer has multiple schedules, but very low fill rates, you might suggest they start with a single recruiter or single schedule.
Typically, we see that about 10% of employers have their schedules at 100% capacity, and 10% have 0% filled time slots, but of course, this depends on the number of available time slots at each employer.
You may choose to keep the scheduling window open during the event to boost appointment numbers, this may result in a 15-20% bump in appointments. If you do choose to close it before the event starts, just remember that candidates cannot make appointments once the scheduling window closes. Bear this in mind as you make decisions about candidate marketing, and don't forget you can use the push notifications feature to remind candidates about when the scheduling window closes.
If you're interested, the Analytics tab will also show you how many appointments have been booked by day, so you can see which of your marketing strategies are having the greatest impact.
In case you missed it, here's a video containing all the above information!