Career Fair Plus offers event hosts 2 methods of highlighting employers in the app. The first is Sponsor/Featured Employer and the second is Banner Ads. An employer can be a sponsor/featured employer or have a banner ad or have both. There is no additional cost to event hosts to use this functionality across all Career Fair Plus plans.
Career Fair Plus does 3 things for an employer when they are designated as a Sponsor/Featured Employer. An event host can designate an employer as a Sponsor/Featured Employer by logging in to https://my.careerfairplus.com, navigating to the fair and employers tab, and checking the Sponsor box next to the appropriate employer's name in the list. This can also be included in your report by adding a field titled Sponsor/Featured and including either TRUE or an X to indicate that the employer is a Sponsor/Featured Employer and leaving the field blank for those whom it does not apply. Below is what happens to an employer when a fair organizer designates them as a sponsor:
1. Logo on Splash Screen
When Career Fair Plus loads from a cold start (e.g. the app is completely closed and not just in the background), the app will randomly select one employer from the list of Sponsors/Featured Employers and display that employer's logo on the splash screen.
2. Top of the Employer List
Each time the app shows the employer list, it will randomly select one of the employers from the list of Sponsors/Featured Employers and place them at the top of the list with a different background and a slightly larger row that includes some of that employer's overview/description.
3. Highlight in the Employer List
All Sponsors/Featured Employers have a highlighted background color in the list and display a Featured Employer tag directly above their name wherever they fall in the alphabetized Employer List.
The second method event hosts have to highlight employers is to add a Banner Ad to any employer. A Banner Ad is simply a png image that is 414 by 108 pixels (width by height). A Banner Ad can be an image of anything of the event host or employer's choosing.
More information on Banner Ads and instructions on how to use them can be found in this slide deck, as well as in an event host's admin portal.
To add a Banner Ad to an employer, an event host can log into https://my.careerfairplus.com, navigate to the fair, then the employers tab and then click on the appropriate employer's name in the list. In the employer details dialog, the event host will see an option to upload a Banner Ad for that employer and customize a background color in case the app needs to show a background to the side of the image.